2.1. Artificial Intelligence (AI) Industry
Artificial Intelligence (AI) is the science behind creating intelligent machinery capable of performing tasks that were previously only performed by humans [
3]. AI has been discussed in the literature for more than half a century and does not have a universally agreed definition. Agwu et al. [
4] listed varied definitions of AI from scholars in the past.
AI is sometimes used to refer to the ability of a system to correctly interpret external data, learn from these data, and use these learnings to achieve specific goals and tasks through flexible adaptation [
5]. Basically, AI processes computer programs with their own decision-making capabilities to solve problems of interest, and it is concerned with creating computing systems that mimic the intelligent behavior of expert knowledge [
6]. Since John McCarthy invented AI in 1956, AI has experienced more than sixty years of continuous development; though there have been three major setbacks to AI development, recent advancements have been made [
7]. Fox [
3] divided AI research into two basic categories: knowledge representation and research. Knowledge representation deals with how to represent knowledge in a computer understandable form so that systems can behave in an intelligent manner. Research is carried out to solve problems. Howe [
8] broke AI down into several sub-fields, each dealing with a particular kind of processing activity, and the distinct fields are natural language processing, expert systems, and computer vision. AI systems can perform tasks with human-like perception, interpretation, reasoning, learning, communication, and decision making to construct a solution to a given problem [
6]. AI employs fundamental techniques from various fields, such as logic, probability and statistics, optimization, photogrammetry, neuroscience, and game theory [
1]. AI can be deployed in search and optimization parameters, machine learning and probabilistic reasoning, neural networks, natural language processing and knowledge representation, fuzzy systems, computer vision, and planning and decision making processes [
1]. The applications of AI include speech recognition, pattern recognition, automation, computer vision, virtual reality, diagnosis, image processing, nonlinear control, robotics, cybersecurity, automated reasoning, bioinformatics, data mining, process planning, intelligent agent and control, manufacturing, healthcare, etc. [
1,
6]. With the current popularity of the Internet, the ubiquity of sensors, the emergence of big data, the development of e-commerce, the rise of information communities, and the interconnection and fusion of data and knowledge in society, physical space, and cyberspace, the advancement of AI has entered a new era [
7].
Some recent works have discussed the history and advancement of AI. Pan [
7] reviewed the history behind AI development, analyzed the external environment promoting the formation of AI 2.0, and presented suggestions for attaining AI 2.0. Li et al. [
9] discussed the applications of AI technology in manufacturing processes, and analyzed the rapid development of core technologies in the new era of “Internet plus AI”. The authors also proposed how to combine AI technology with information communication, manufacturing processes, and related product technologies to develop new models, means, and forms of smart manufacturing, smart manufacturing system architecture, and smart manufacturing technology systems. Kumar [
6] reviewed the applications of AI in Computer Aided Process Planning (CAPP) and manufacturing from 1981 to 2016. Three main areas were reviewed: feature-based design (a primary input for a CAPP system); Expert System (ES) usefulness in Process Planning (PP) and manufacturing; and evolutionary-approach applications. Makridakis [
10] discussed the impact of the AI revolutions on the society, life, firms, and employment; stated how the AI revolution would substitute, supplement, and amplify many tasks currently performed by humans; and suggested how society and firms could face challenges. Lee et al. [
11] reviewed the current state of AI technology and the ecosystem needed to harness the power of AI in industrial applications, providing guidelines for developing strategies regarding the implementation of industrial AI systems. Kaplan and Haenlein [
5] define the concept of AI and analyze how AI can be differentiated from other related concepts, such as the IoT and big data. In their study, the evolutionary stages of AI and different types of AI systems are introduced, and the potential of AI and its associated implications for universities, corporations, and governments are discussed.
Industries currently applying AI include (but are not limited to) consumer goods, entertainment, media, finance, healthcare, transportation, heavy industry, natural resources, professional services, and government [
12]. The four major areas of AI are: Internet AI (recommender systems), business AI (fraud detection, financial forecasting), perception AI (smart devices), and autonomous AI (new hardware applications, e.g., self-driving cars) [
1]. AI can be deployed in many different fields, including business intelligence and analytics, e-commerce, customer service, data management, enterprise resource planning, research and development, automation and robotics, process automation, marketing and advertising, sales, logistics, security, etc. [
12].
In the future, consumer AI could transform many things that we do every day. Routine tasks such as driving, cleaning, food production, food preparation, gardening, and paying bills will be augmented or replaced by AI [
13]. A study of AI consumer tech trends was performed by asking 35 AI startup founders directly about the future of AI and machine learning in consumer technology [
13]. Some of these trends are discussed below [
13]:
Virtual agents/chatbots: These virtual intelligent personal assistants could become familiar with the person (user), their preferences, and learn from their activity. They have the ability to sense the world around them, predict consumer behavior, and make informed recommendations accordingly. Some existing examples are ChatGPT (OpenAI), Siri (Apple), Cortana (Windows), and Echo and Alexa (Amazon). In the near future, the use of virtual agents and chatbots in online search engines, e-commerce, and online shopping will become more and more popular.
Smart objects/environments: Smart means that AI can be applied to generate usable data from noisy and partial data. Smart appliances and devices will transform homes, transportation, and delivery, and some examples include smart cars, smart homes, and smart cities. For example, a smart car could have self-driving/parking technology and access real-time road and parking information.
Physical embodiment: The use of autonomous robots will be very popular in the future. Robotic applications can allow safe and reliable interactions with humans, and some examples include dermatology, radiology, person/object recognition, and surveillance tracking. Domestic service robots can perform care and communication tasks, and with the growth of elderly populations in most developed countries, the demand for service robots is will likely rise.
Natural language processing: Advancements in machine language comprehension will fundamentally change how we interact with products and services. In addition, AI will help extract business intelligence while utilizing different types of data through speech, image, and text recognition.
Personalization of User Experience (UX): More and more software will become adaptive and have the ability to learn. Systems that perform and involve web searches, image recognition, and robotics will become adaptive or learn new information based on user experience.
Process automation: AI technologies will be embedded or integrated to automate or improve existing processes and applications.
2.2. New Product Development (NPD), Technology Selection and Supplier Selection
Successfully introducing and accelerating New Product Development (NPD) is an important source of competitive advantages, survival, and renewal for many organizations [
14]. Due to ever-changing technology, shorter product lifecycles, and increasing global competition, companies must continually develop new and successful products. The advantages of NPD include speed and economy [
15], increased product reliability [
16], increased diversity, simplified management complexity, and increased flexibility for strategic goals [
17].
Product conceptualization is the first step in NPD, and it is crucial to the ultimate success of the product. Quality Function Deployment (QFD) is a well-known comprehensive quality management system that carefully considers customer needs from the beginning of product conceptualization. Failure Mode and Effect Analysis (FMEA) is a proven risk management technique that improves the reliability and safety of products, processes, structures, systems, and services across a wide range of industries [
18].
ISO 9001 provides a standard for the project management of implementing the design process, which includes seven parts: Design and Development (D&D) planning, design inputs, design and development outputs, design and development review, design and development verification, design and development validation, and control of design and development changes [
19]. Hamzeh and Xu [
20] performed a comprehensive review of the Multiple Attribute Decision Making (MADM) methods used for technology selection in the manufacturing field from 1990 to 2017. The study provided a taxonomy of past research works and identified trends in the development and application of these methods. The common uses of MADM techniques included Analytic Hierarchy Process (AHP), Data Envelopment Analysis (DEA), fuzzy logic, financial analysis, Mathematical Programming (MP), and hybrid methods. The authors also categorized the applications of technology selection in manufacturing into four major groups: product design and production process, Advanced Manufacturing Technologies (AMT), supply chain and inventory management, and robot selection. Fuzzy logic has been adopted in many related works, and a review of the types of fuzzy sets was conducted by Bustince et al. [
21]. Some recent works regarding technology selection are reviewed here. Maretto et al. [
22] proposed a methodological framework for selecting optimal digital technology and also the most suitable group of similar and interconnected technologies in the industrial sector. Key performance indicators were a part of the criteria, and fuzzy logic and AHP were applied to rank the technologies and the groups of technologies. Cabrera et al. [
23] studied the technology selection problem of sensors with IoT features for an Industry 4.0-oriented condition-based monitoring system. Multiple criteria for evaluating technology providers were listed under four dimensions: technical features, purchase features, product requirements, and operating costs. Lizarralde et al. [
24] studied the selection of technology at research and development (R&D) centers focusing on three areas: technological characteristics, characteristics of the R&D center, and characteristics of the potential industrial customers. An MCDM-based evaluation model called the Integrated Value Model for Sustainability Assessment (MIVES) was applied for evaluating new technology in a R&D center. Chakrabortty et al. [
25] constructed a decision-making framework for chatbot evaluation in the telecommunication industry. Using the data of single-valued neutrosophic sets, the most suitable chatbot was selected by an integrated strategy based on the weights of the criteria generated from the AHP and the ranking of alternatives by the Combined Compromise Solution (CoCoSo). Yang et al. [
26] studied the adoption of Information and Digital Technologies (IDTs) for sustainable smart manufacturing systems for Industry 4.0 in Small, Medium, and Micro Enterprises (SMMEs). A decision-making framework, which integrated q-ROF-MEREC-RS and q-ROF-DNMA, was developed to analyze, rank, and evaluate the criteria for adopting IDTs. Garg et al. [
27] studied the selection of appropriate industrial robots for the automotive industry. An integrated fuzzy MCDM model based on Bonferroni functions was proposed by applying the fuzzy SWARA’B and fuzzy CoCoSo’B techniques. The model could help select the most appropriate industrial robotics by considering various criteria and several alternatives. Bhatia and Diaz-Elsayed [
28] developed a framework for identifying the best smart manufacturing technology based on selected criteria while ranking the criteria in order of importance for Small- and Medium-sized Enterprises (SMEs). The framework was constructed by incorporating fuzzy set theory and fuzzy TOPSIS. To summarize, the problem of choosing a technology for an industrial environment and using a MCDM to solve the problem has been extensively studied. However, in AI and R&D scenarios, references in the literature are still limited.
Technology can be developed in house or obtained from other entities. For the latter, the technology selection problem is highly related to supplier selection. Supplier selection is an important business decision that has large implications on whether a business can gain a competitive advantage with suitable suppliers/partners and provide products/services more effectively and efficiently [
29]. When the selection process is performed correctly, a higher-quality, longer-lasting buyer–supplier relationship can be achieved. The literature on supplier selection has two directions: one is mainly qualitative and focuses on methodological aspects, and the other introduces mathematical or quantitative decision-making methods [
30]. MP models can be divided into linear programming, mixed integer programming, goal programming, and MCDM. Since the supplier selection problem is multi-criteria in nature, various multi-criteria decision-making methods have been proposed [
28]. Furthermore, fuzzy set theory is often used to account for imprecision and uncertainty in the supplier selection process. Chang [
31] performed a Cause–Effect Grey Relational Analysis (CEGRA) for evaluating intelligent system suppliers to further improve a firm’s operational efficiency. The criteria for evaluating the systems were identified using a method involving focus group discussions. The causal association assessment model and TOPSIS model were applied to evaluate collaborative technology software products and suppliers. Lopes and Rodriguez-Lopez [
32] applied the Preference Ranking Organization Method for Enrichment of Evaluations- Geometrical Analysis for Interactive Assistance (PROMETHEE-GAIA) method, which allowed decision makers to simultaneously set preferences considering all the relevant criteria, to classify and select suppliers for an agrifood company. Alavi et al. [
33] constructed a dynamic decision support system for sustainable supplier selection in a circular supply chain. The system allowed decision makers to customize their economic, social, and circular criteria; applied a fuzzy best–worst method to weigh the criteria; and used a fuzzy inference system to calculate the final scores of suppliers. Chang et al. [
34] developed a hybrid decision-making model for sustainable supplier evaluation. The Indifference Threshold-based Attribute Ratio Analysis (ITARA) technique was improved to calculate the weights of the criteria, and the Preference Ranking Organization Method for Enrichment Evaluation based on Aspiration Level concept (PROMETHEE-AL) was applied to determine the performance ranking of the suppliers. Kaya and Aycin [
35] considered the key criteria of Industry 4.0 technologies and constructed a framework to select the right supplier for the Industry 4.0 era. An interval type 2 fuzzy AHP was used to calculate the supplier evaluation criteria, and then the Complex Proportional Assessment method with Gray interval numbers (COPRAS-G) method was applied to rank the suppliers. Liou et al. [
36] constructed a model that integrated MCDM and data mining techniques for evaluating green suppliers. The Support Vector Machine (SVM) was applied to extract the core criteria from a firm’s historical supplier performance data, then the Fuzzy Best Worst Method (FBWM) was used to calculate the weights of the criteria, and the fuzzy TOPSIS was finally adopted to select the most suitable green suppliers. Pitchaiah et al. [
37] reviewed past works regarding the evaluation and selection of suppliers for materials using MADM. Some commonly used methodologies include DEA, AHP, Simple Multi-Attribute Rating Technique (SMART). Mathematical programming such as linear programming, integer linear programming, integer non-linear programming, goal programming, multi-objective programming, and SMART are often adopted. Some preliminary AI methods, including Genetic Algorithms (GAs), Neural Networks (NNs), Rough Set Theory (RST), Particle Swarm Optimization (PSO), Grey System Theory (GST), and Ant Colony Algorithms (ACAs), have been applied. Demiralay and Paksoy [
38] developed a strategy for a smart and sustainable supplier selection process. The importance weights of smart and sustainable criteria were determined by different MCDM methods, including AHP, best worst method, and TOPSIS in triangular and Pythagorean fuzzy environments, and supplier rankings were calculated and compared. Solely considering environmental criteria, Ecer [
39] proposed a green supplier selection model based on the AHP under the interval type-2 fuzzy environment model. The interval type-2 fuzzy sets were found to handle uncertainty well because their membership functions were also fuzzy numbers. Menon and Ravi [
40] considered ethics as a dimension of sustainability in purchasing activity and supplier selection and proposed an AHP–TOPSIS approach to tackle uncertainty and both quantitative and qualitative data. The AHP was applied to find the importance weights of the criteria and sub-criteria, and the TOPSIS was used to determine the ranking of the suppliers. Chai et al. [
41] proposed a fuzzy MCDM approach for selecting the most sustainable supplier. The sustainable supplier selection was decomposed hierarchically into dimensions and criteria, and the criteria weights and the alternative performance with respect to each criterion were evaluated by using linguistic terms and were further transformed into triangular interval-valued fuzzy sets. To consider the decision makers’ risk preferences, cumulative prospect theory was applied to rank the suppliers.
Identifying suitable materials is an important issue in the conception and improvement of new products. Material selection is regarded as an important MCDM problem because multiple criteria need to be considered from different dimensions [
42]. A poor choice of materials can negatively impact a company’s success. Dursun and Arslan [
42] proposed a fuzzy multi-criteria group decision-making approach for material selection. QFD was used to incorporate customer requirements in the evaluation process, and 2-tuple fuzzy linguistic representation and linguistic hierarchies were used to unify the data provided by experts. The most suitable alternative could be selected using the fuzzy complex proportional assessment method. Liu et al. [
43] studied the design partner selection in green product collaboration design, and a two-stage MADM framework was proposed. In stage one, the evaluation indices were determined by using a Fuzzy Decision-Making Trial and Evaluation Laboratory (fuzzy DEMATEL) approach. In stage two, the dynamic information generated in different stages of product design was obtained by using a dynamic evaluation method based on the fuzzy theory, the importance weights of the indices were generated by the fuzzy Karnik–Mendel Algorithm (KMA), and the ranking of the design partner alternatives was calculated by using the Fuzzy VlseKriterijumska Optimizacija I Kompromisno Resenje (in Serbian) (Fuzzy VIKOR). Tian et al. [
44] constructed a framework for assessing product design alternatives by integrating AHP, Gray Correlation (GC), and TOPSIS. The weights of criteria were obtained by the AHP, and the alternatives were evaluated by using an integrated approach involving TOPSIS and GC. Liu et al. [
45] proposed a hybrid MADM model for evaluating smart home product improvement. The Dominance-based Rough Set Approach (DRSA) was first applied to determine core factors, and the DEMATEL technique was subsequently adopted to understand the interrelationships among core factors. A DEMATEL-based Analytic Network Process (DANP) was then used to calculate the influential weights of the factors, and fuzzy integration was applied to generate a final ranking of the smart home alternatives.
The evaluation of a business process information system, such as Enterprise Resource Planning (ERP), not only involves the information system itself but also requires one to consider the cooperation of the system provider. Kang et al. [
46] proposed a hybrid multi-criteria decision-making model for evaluating business process information systems. The DEMATEL was first adopted to determine the interrelationships among the criteria to shorten the length of the FANP questionnaire. The FANP was subsequently applied to obtain the priorities of sub-criteria. Finally, fuzzy TOPSIS was used to generate a final ranking of the business process information systems. Lee et al. [
47] constructed an ERP system evaluation framework by integrating DEMATEL, ANP, VIKOR, and fuzzy set theory. The framework could be adopted to facilitate the selection of the most appropriate ERP system. Deb et al. [
48] proposed a decision-making model with intuitionistic fuzzy information for selecting ERP systems. An optimization model based on cross entropy was adopted to calculate criteria weights, and an integrated Intuitionistic Fuzzy Improved Measurement Alternatives and Ranking based on the Compromise Solution (IF-IMARCOS) approach was developed to aggregate the criteria values.
A comparison of some selected research works in terms of dependency structuring, evaluation of weights, ranking of options, new product development, technology selection, and fuzzy logic is shown in
Table 1, in which a checked mark indicates that the issue is covered in the work.